05.31.2016

Chinese company apologizes, sort of, for racist ad

This Chinese ad campaign for washing detergent brand Qiaobi draws flak.(Photo: Qiaobi) This Chinese ad campaign for washing detergent brand Qiaobi draws flak.(Photo: Qiaobi)

A Chinese detergent company has apologized for a commercial that drew claims of racism, but the company accused the international media of fueling the controversy by being "too sensitive."

The ad for Qiaobi laundry detergent, which has drawn millions of views on YouTube, shows a black man pushed into a washing machine and emerging later as a light-skinned Asian man.

Shanghai-based Qiaobi said it had “no intention of discriminating against people of color” by making the commercial. “The color of one's skin is not the standard by which we should judge each other. We strongly oppose and condemn racial discrimination,” the company said late Saturday on it official Weibo account, the Chinese equivalent of Twitter.

The company earlier suggested there was nothing wrong with the 50-second ad and blamed foreign media for being “too sensitive” about it.

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