The unrelenting obsession with fair skin in India has been a subject of discussion for years. It has inspired campaigns, such Dark is Beautiful and #BinTheTube, which encouraged women to discard their fairness creams. And yet, the tendency to see fair people on television and in films, and to uphold them as the standard for beauty remains strong. Apart from popular culture, there is also a bias over skin colour in religious iconography. The myriad of Hindu gods and goddesses—Lakshmi, Ganesh, and Shiva—are often fair-skinned in their visual representations.

Facebook photo series, titled Dark is Divine, by photographer Naresh Nil is subverting this narrative by portraying gods and goddesses as dark-skinned.

For the full story, visit QZ.com/India.

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