10.11.2017

Muhammad Ali Enterprises files $30M lawsuit against Fox

Muhammad Ali Enterprises files $30M lawsuit against Fox (AP Photo/E.J. Flynn File)

Muhammad Ali Enterprises on Tuesday filed a $30 million federal lawsuit against Fox Broadcasting Company, claiming Fox used without permission the late boxer’s identity in a video that aired just before its broadcast of the Super Bowl last February.

In the lawsuit filed in Chicago, Muhammad Ali Enterprises contends that Fox used Ali’s “name, image and likeness as the centerpiece of its three-minute promotional video” before its broadcast of the game that attracted a national audience of 111 million viewers.

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