Black millennials are closing the digital divide with their avid use of mobile technology, according to a new report from the consumer research firm.
Their engagement on social media also tops the charts, especially in raising awareness of issues in the black community, according to the report, “Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement.”
“We have entered a new era whereby technology has become a great equalizer,” Nielsen’s Cheryl Grace, senior vice president of U.S. Strategic Community Alliances and Consumer Engagement, said in a statement. “Black Millennials are leading the way in their use of technology to impact change and get their voices heard.”
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