PHOTO: Supermodel Beverly Johnson — and 2013 McDonald’s(R) 365Black(R) Award honoree – walks the “golden” carpet honoree prior to the start of the 10th annual McDonald’s(R) 365Black(R) Awards ceremony at the New Orleans Theater on July 6. (PRNewsFoto/McDonald’s USA, LLC)

Entertainers, community leaders, and more than 2,500 consumers flocked to the New Orleans Theater at the Ernest N. Morial Convention Center this past Saturday to salute this year’s recipients of the McDonald’s 365Black Awards.

The awards are given annually to salute oustanding individuals who are committed to making positive contributions that strengthen the African-American community.

The 10th annual awards honored legendary recording artist and “Empress of Soul” Gladys Knight; supermodel Beverly Johnson; education leader Dr. Steve Perry; executive vice president of the Chicago White Sox Kenny Williams; McDonald’s owner/operator Roland Parrish; teen entrepreneur Leanna Archer; and youth environmentalist Charles Orgbon.

McDonald’s 365Black Awards launched in 2003 as an extension of the company’s 365Black platform, created to celebrate the pride, heritage and achievements of African-Americans year-round. This year’s event was hosted by award-winning actress Taraji P. Henson and held in conjunction with ESSENCE Festival™ weekend.

Consumers nationwide can join in the celebration by watching the McDonald’s 365Black Awards broadcast on the BET Network on Sunday, August 25, at 10 p.m. Central.

For more information, click here.

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