“If I gave two fucks – two fucks about streaming numbers, would have put Lemonade up on Spotify,” Beyoncé proclaims on “NICE” from her joint album with Jay-Z which they dropped exclusively on Tidal over the weekend. Unfortunately for those emotionally or monetarily invested in the streaming service, your sudden need to download Tidal quickly dissipated when by Monday morning, Everything Is Love could be found on Apple Music and Spotify’s paid tier.
When Tidal’s most public-facing owners can’t survive more than 48 hours in a Tidal-only world, what could’ve gone so wrong with the company? Even the heirs to Prince’s estate are looking to terminate a recently announced deal between Tidal and the deceased singer, TMZ reported on Tuesday. Tidal wanted to save the music industry, and instead, it’s losing exclusives and right now stands accused of fudging subscriber numbers, manipulating streaming numbers, providing late payment to labels, and in some cases not paying artists at all. (Some of which, Tidal vehemently denies.) Problems began from the start with the company.
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