Black women, it’s high time we understand how critical this moment is in regard to how much we influence and contribute to the hair care industry.

Thanks to the digital revolution, we stand poised to reap the benefits of being launched from the same catapult that propelled the likes of Henry Ford, John D. Rockefeller and Andrew Carnegie. These men were all lucky enough to live and build businesses during what we now refer to as the Industrial Revolution. Their vision and tenacity opened doors and birthed whole new industries.

Well, we’re going through a new revolution—a hair revolution—in which our hair has become the clear focus of the beauty industry, and also the moneymaker. Only this time around, we can find ways to have a bigger stake in the profit. But here’s the thing: we have to do this now.

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