Participation in team sports helps young people gain fundamental skills and values useful for the rest of their lives. The new “Eat Smart, Play Safe” campaign formed by DSM Nutritional Products with Pop Warner Little Scholars provides kids in youth sports programs and parents with resources to learn about nutrition and sports safety to help kids succeed both on and off the field.

The multi-year program is designed to educate families about the foods, beverages, vitamins and nutrients they need to stay both fueled on the field and nourished when hitting the books. The “Eat Smart, Play Safe” initiative encourages moms to nourish their kids’ bodies and brains by supporting diets rich in important nutrients and vitamins, such as omega-3 fatty acids DHA and EPA, vitamin D, calcium and iron, which together aid in children’s brain, eye, heart and bone development. The campaign also provides tips on sports safety and healthy lifestyles, from hydration to proper equipment.

For more information on the campaign, visit www.popwarner.com.

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