Screenshot courtesy of CNN on Youtube

Owners of ‘White Lives Matter’ Trademark Willing to Sell Phrase to Kanye West for $1 Billion

Ramses Ja and Quinton Ward, two Black activists who own the rights to “White Lives Matter,” are willing to sell the phrase to Kanye West for a hefty price tag.

As previously reported, Kanye sparked outrage in October when he debuted the “White Lives Matter” designs during the YZY Season 9 fashion show. Last week, Ja and Ward, who host the nationally syndicated radio show Civic Cipher, revealed they were gifted the trademark from an anonymous benefactor sometime in September, shortly before Kanye unveiled the shirts.

READ MORE in Complex


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