Last summer, Reading Rainbow, the beloved TV series-now-app, shocked the financial community when it raised over 6.4 million in a crowdfunding campaign on Kickstarter in just 35 days. It shattered previous Kickstarter records when over 105,000 people contributed to the campaign.
LeVar Burton, the 12-time Emmy Award-winning actor and host of Reading Rainbow, is on a mission “to encourage the love of reading and learning in every child, everywhere.” In 2012, Burton and his RRKidz Co-Founder and CEO Mark Wolfe brought reading to kids on mobile when they launched the Reading Rainbow app on the iPad.
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