We live in a world where Kanye West, who made a couple of good albums a decade ago, says something patently crazy in advance of any new marketing campaign as a way to keep his name in the news (and in search engines) prior to the release of a shoe or a new song. It’s not very subtle.
Golden State Warriors guard Stephen Curry appears to have done much the same this week. Curry proposed that he didn’t believe that humans had landed on the moon, prompting widespread discussion of the kind of negative impact those comments can have. NASA wasn’t happy about it.
And now, just a couple of days later, Curry has a new shoe for you to buy from Under Armour. Imagine that!
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