Photo courtesy www.ekocycle.com
Ekocycle — a partnership between will.i.am and The Coca-Cola Company to inspire new things made in part from recycled materials — has recently announced a new partnership with the NBA and adidas.
The partnership includes the launch of new product offerings for NBA Green Week (April 4-12, 2013), which is focused on reducing the NBA’s ecological impact and helping educate basketball fans around the globe about the importance of environmental protection.
Some of these products include a new limited-edition adidas for Ekocycle Feel Good Tee, which can be purchased on adidas.com, coca-colastore.com, and nbastore.com.
The NBA and adidas join other Ekocycle partners such as Levi’s, Beats by Dr. Dre, Case-Mate, and New Era.
For more information, visit www.ekocycle.com.
