Ayisha Ransom-White knows how hard running a successful small business can be, especially for African American owners like herself.
So this Black Friday, she and a coalition of local black entrepreneurs are calling on shoppers to turn out for Shop Black Friday Sacramento, a two-day bazaar where more than 100 vendors — the majority of them black-owned businesses — will sell their products and services at the African Market Place on Florin Road. The slogan for the event is simple: “Buy Black. Build Black. Support Black.”