As you say goodbye to 2012, you’ve undoubtedly taken stock of your personal life and perhaps set some goals or made some resolutions for the coming year. Have you considered taking stock of your online marketing situation? Were you generally pleased with your efforts and results in 2012? Did you put forth the effort originally intended? Did your company implement a working social media policy for all? Were you able to take notes along the way and learn from other businesses’ successes and failures?

We think it’s wise to set aside some time to revisit 2012 and resolve to make social media work for your business by implementing a few key changes in 2013. Here are some suggestions to consider:

Engage with new influencers. Depending on where your audience and (potential) customers hang out online, you’ll want to dig in and see who the major players and influencers are. What do we mean by “influencer?” To influence is simply the ability to inspire action, via retweeting, replies and new follows. You can employ tools such as Klout and Kred to determine “influencer scores” for social media participants and then reach out to and engage these folks.

Film more videos, and take more pictures. According to Facebook, posts that include a photo album, picture or video generate about 180 percent, 120 percent and 100 percent more engagement, respectively. Think about your online consumption: Aren’t you more likely to read and then click on a status update or tweet that contains a nice image or YouTube clip?

Tweet more often. Learn about hashtags (#), and really make those 140 characters count! Remember, it’s not how many followers you have, but how many relevant followers you have. Tweet interesting content, and don’t forget to promote your Twitter account through other channel.

Source: http://www.bizjournals.com/kansascity/print-edition/2013/01/11/make-this-resolution-revisit-revise.html