Image: Strong Arm Media
When you have two decades of experience working in artist development, branding, and imaging and have held positions at labels such as Sony/BMG, EMI/Capitol, Arista, MCA, among others, you should know how to market products and be successful at it. Marketing executive Sheila Coates knows this and has moved forward with her company, Be Your Own Brand (BYOB). When the coronavirus pandemic hit, it gave her another opportunity to work her business prowess when she decided to launch the BYOB Drinking Mask.
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