05.08.2018

How Oprah Winfrey Rescued Weight Watchers — And Made $400 Million in the Process

How Oprah Winfrey Rescued Weight Watchers — And Made $400 Million in the Process Photo Courtesy CNN

Weight Watchers had an image problem. Then Oprah Winfrey fixed it—and made a ton of money in the process.

The media mogul and former queen of daytime TV hopped aboard Weight Watchers in 2015, buying a 10% stake in the diet company, with the option to acquire more down the road, as well as taking a seat on its board.

“I believe in the @weightwatchers program so much I decided to invest, join the Board, and partner in #wwfamily evolution,” Winfrey said.

Whatever Weight Watchers is doing, it’s working out fabulously for Winfrey. She bought her stake in Weight Watchers for $43.5 million back in October 2015, and that investment is now worth more than $400 million. The stock has increased 70% just this year, and recently traded around $75 per share, while it was worth less than $7 when Winfrey picked it up.

For the full story, visit Time.com/Money.