11.21.2018

Instead of waking up before dawn this Black Friday, shoppers are hiring 'line sitters' to take their place for cash — and business is booming

Instead of waking up before dawn this Black Friday, shoppers are hiring 'line sitters' to take their place for cash — and business is booming Brianna Soukup/Portland Press Herald—Getty Images

This Black Friday, turn off your 4 a.m. alarm and leave your folding chair at home. You don’t need to spend hours waiting in line in order to score great deals — you can pay someone to do it for you.

One of the nation’s newest side hustles is line sitting, and the concept is genius in its simplicity. People hire professionals to wait in line for them — for Broadway tickets, iPhone drops, hard-to-score restaurant reservations — and then switch spots once the sitter reaches the front.

That’s it. The pro gets easy cash; the person doing the hiring saves time — and gets quick access. Aspiring sitters, take note: Owners of line-sitting businesses tell MONEY that job opportunities may be picking up as the holidays approach.

“People don’t have a lot of time,” says Jennifer Goff, the founder and CEO of Skip the Line. “This is a service that really helps them to be able to do what they want to do.”

For the full story, visit TIme.com/Money.