02.11.2019

Impossible Burger on more menus, but America's beef industry isn't budging

A conventional beef burger, left, next to "The Impossible Burger." A conventional beef burger, left, next to "The Impossible Burger." Nati Harnik / AP file

Impossible Foods created the burger to get the 92 percent of the population that regularly eats meat to try meat alternatives. But despite its initial popularity, the Impossible Burger seems unlikely to make a dent in the demand for beef burgers.

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