10.22.2020

TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History. Here's Why We Did It

TIME Replaced Its Logo on the Cover For the First Time in Its Nearly 100-Year History. Here's Why We Did It

To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote. To help, we’ve provided readers with a guide on how to vote safely during this extraordinary year. The artwork on the cover is by Shepard Fairey, whose work includes two prior TIME covers. “Even though the subject in the portrait knows there are additional challenges to democracy during a pandemic,” Fairey says of the image, the person is determined to use their “voice and power by voting.”

For the full story, visit Time.com/Politics.