New Black-owned store at Arden Fair promotes Sacramento products and brands

A new store at Arden Fair mall exemplifies unity and Black empowerment by providing 40 different local Black-owned brands, products and merchandise from Sacramento-based small businesses and entrepreneurs.

The Pop Up Shop’s debut on Saturday attracted a crowd of more than 100 people waiting for the first chance to shop and support Black-owned products in one of Sacramento’s most visited shopping malls.