Bob Marley, legendary Jamaican reggae singer-songwriter, musician, and guitarist, will soon be the face of what’s being called the “first global brand of marijuana.”

In an announcement Tuesday on NBC’s Today, the Marley family and a Seattle-based private equity firm announced the creation of Marley Natural, “a premium cannabis brand rooted in the life and legacy” of one of marijuana’s most devoted sons.

The line will include pot-infused creams, accessories (like vaporizers in the style of e-cigarettes) and strains of “heirloom Jamaican cannabis,” inspired by the herb that Marley liked to smoke.

Marley’s wife Rita said Bob, who is said to have smoked about a pound of pot a week, would have been happy to see this happen. “He’s happy because this is what we dreamed of,” she said, referring to a legal regulated market for marijuana. “It was unruly for them to call it weed or drugs,” she continued. “We saw it as a spiritual thing, given to us by God.”

Look for Marley Natural in late 2015.

Read the complete article about Official Bob Marley Marijuana at USAToday.com.

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