PHOTO: Courtesy SesameWorkshop.org
First Lady Michelle Obama recently announced that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making healthier choices a little easier for families to make.
The agreement allows PMA’s community of growers, suppliers and retailers to take advantage of the “Sesame Street” brand’s strength and influence without a licensing fee, using characters like Big Bird, Elmo and Abby Cadabby to help deliver messages about fresh fruits and vegetables. “Sesame Street” characters may be on produce in stores as early as mid-2014.
According to the First Lady, a recent study published in the “Archives of Pediatrics and Adolescent Medicine” conducted by Cornell University researchers found if kids were given a choice between eating an apple, a cookie, or both, the vast majority chose the cookies. But when the researchers put Elmo stickers on the apples and let the kids choose again, nearly double the number of kids went for the apple.
For more information, visit ahealthieramerica.org.
