Grammy Award winning artist and HIV advocate Alicia Keys has teamed up with Greater Than AIDS to launch EMPOWERED — a new public information campaign to reach women in the US about HIV/AIDS.

Reportedly an approximate 280,000 people living with HIV in the US — or about one in four — are women. Women of color have been especially hard-hit, accounting for the large majority of new infections occuring among women in the US.

With the launch of EMPOWERED, Keyes is highlighting the power of women — as mothers, daughters, sisters, friends, partners and people living with HIV — to change the course of this disease through every day actions. The movement seeks to educate women on the facts about HIV/AIDS, get them to speak openly about HIV/AIDS with family and friends, protect themselves and their loved ones, ask to be tested, and live full and healthy lives and help prevent the spread of the disease.

For more information, click here.


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