Black Woman-Owned Brand ‘Hyper Skin’ Strikes Major Distribution Deal With Sephora—Launches In 250+ Stores
They say that Black don’t crack. Thanks to a new deal, that’s going to be truer than ever.
Hyper Skin, a wildly popular skincare brand, recently announced they’ve struck a deal with Sephora, debuting products in more than 250+ nationwide.
The brand’s founder, Desiree Verdejo shared she’s humbled by the feat.
“We are so thrilled to have officially launched in 250 Sephora stores across the country,” Verdejo said in a statement shared with Essence. “My goal with Hyper Skin has always been to meet our consumers where they are, so being a part of the Next Big Thing curation at Sephora will be a catalyst for becoming even more accessible to our community.”
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