The guy who better win Album of the Year at next year’s Grammys is gracing the cover of Variety‘s special Hitmakers issue. In an accompanying pair of interviews, that guy—Kendrick Lamar—discussed his idea of what constitutes a so-called “hit record,” the importance of the album format, his creative process, his growth as an artist, and his fruitful relationship with Mike Will Made-It.
For the full story, visit Complex.com/Music/2017.
