President Obama unveiled his historic program “My Brother’s Keeper” at the White House this Thursday, surrounded by Black male titans of business, media, politics and entertainment.

NBA great Magic Johnson, former Secretary of State Colin Powell, civil rights leader and MSNBC host Al Sharpton and New Jersey senator Corey Booker were just a handful of the marquee names in attendance, all there to witness and many of them to participate in the launch of the first White House-initiated program specifically designed to help save what is easily the most socioeconomically challenged group in the United States — Black and Brown boys and men.

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