Photo by Alysse Gafkjen / ABC
Photo by Alysse Gafkjen / ABC

The CMA Awards fell to an all-time low in the ratings Wednesday, dropping by more than a third in total viewers and by an even larger percentage in the key ad demographic of adults 18-49.

The CMAs join the likes of the Primetime Emmy Awards, the Oscars, the MTV Video Music Awards and, most recently, the ACM Awards and Billboard Music Awards, in hitting record low audience figures this year.

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