At Universal Orlando Resort’s new “Race Through New York Starring Jimmy Fallon” ride, waiting in line has been replaced by lounging on couches and listening to a racy barber shop quartet sing until it’s time to enter the ride.
Universal is leading the theme-park charge into “virtual lines” that give visitors options for exploring a park or watching live entertainment instead of the tedium of looking at someone’s back as you inch forward step by step to the thrill ride.
“It’s kind of a bit of a science experiment for all of us,” said Jason Surrell, a Universal creative director said about the “queue-less” waits. “We’ve known for years that waiting in line is one of the biggest dis-satisfiers in our guests’ day.”
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