“Reading Rainbow” made its TV debut in 1983 with a simple idea: Use television to keep kids reading during summer by urging them to “take a look” in a book.

The popular public television show ended its run in 2009, but host and actor LeVar Burton hasn’t stepped away from children’s literacy, or the ideas behind the beloved show.

On Wednesday, Burton launched a $1 million Kickstarter campaign to raise money for a Web-based digital library of “Reading Rainbow” books and videos. It exceeded its fund-raising goal by the end of the first day.

Read the complete article at CNN.com.

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