Ludacris has spent time recently spreading holiday cheer one gift card at a time. The rapper posted a video on Monday (Dec. 20) in which he revealed that he’s been hitting the streets masked up to test an old aphorism that his dad used to impart when the rapper was a kid.
“My pops used to always say ‘If you give a homeless person money they’re just going to go buy booze wit it.’ I always wanted to disagree with him because as a kid, in my heart I always felt that couldn’t be 100% true,” Luda wrote alongside a 20-second video in which he approaches a person in a wheelchair on the street and hands them a gift certificate that they accept with glee.
“Merry Christmas, there’s $50 on there, go on in, man,” Luda, dressed in a tie-dye-patterned sweat suit and black face masks says. “Oh, I’m going in!” the person replies. “So I’ve been masked up/disguised experimenting in these streets, and giving the homeless food gift cards instead so that they have more of an incentive to buy food,” the rapper explained in the accompanying post.
Read the full story at Billboard | Music News.
