PHOTO: Casey Rodgers/Invision for Kellogg’s/AP Images

Access to books may help improve student achievement and school performance – yet, two-thirds of children living in poverty have no books at home. Kellogg’s has teamed up with Scholastic as well as dad, children’s book author and actor Taye Diggs to promote childhood literacy and the importance of having books in the home.

In a public service announcement, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. They can make this happen by collecting Kellogg’s Great Starts Great Stories codes from participating Kellogg’s products to receive a free book or “gift” a book to a school in need.

Or visit to participate in Frosted Mini-Wheats ® Mini™ Missions and earn two free books monthly while supplies last, as well as enter a sweepstakes for the chance to win Scholastic books and grants for local schools and communities.

For more information, visit


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