In the weeks leading up to its premiere, Us was always poised to do well commercially, but initial projections pegged it for as much as $40 million. Much like Captain Marvel earlier this month, Us was able to shatter the estimates on its way to making history. Even those who were optimistic about the movie’s prospects may be surprised by just how well it did, so we’re going to analyze a few of the reasons why Us broke the bank in no time at all.

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