Photo Courtesy HBO
HBO is unlocking its biggest trove of free programming ever — in a goodwill gesture as people look for a diversion during the COVID-19 pandemic.
The move by HBO to put such a huge amount of original content in front of the paywall — which it’s promoting with the hashtag #StayHomeBoxOffice — effectively serves as a major sampling strategy ahead of WarnerMedia’s scheduled launch of HBO Max in May. HBO Max will include everything on HBO, plus a host of originals, library titles and licensed content — for the same $14.99 monthly price.
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