Like many of her contemporaries in the entertainment industry, Beyoncé is a brand. And this brand has many facets: singer, dancer, entertainer, designer, philanthropist, wife, and mother.
Of course, Beyoncé is a person first, a brand second. But the force behind that brand — the carefully crafted public relations operation that helps rake in the cash — obscures the person that the brand is selling, presenting an altered facsimile of the person behind the brand. Consumers, meanwhile, are expected to equate that presentation with the person herself.
All of this is to say: today’s announcement that an unauthorized Beyoncé biography will hit bookstores in the fall of 2015 is welcome news for those interested in the woman behind the brand. Biographer J. Randy Taraborrelli, who will write the book, is no stranger to the mega-celebrity profile; his subjects over the last three decades have included Diana Ross, Frank Sinatra, Madonna, and most famously, Michael Jackson.
For the complete article, visit TIME.com.
