by Chief Editor, Pleshette Robertson

There were 10 chapters across the state who came together for the 2017 California Association of Real Estate Brokers (CAREB) Annual State Conference for the purpose of “Building Black Wealth Through Homeownership”. Steve Peterson, President of CAREB stated: “It is a very exciting time to be in this leadership role continuing the initiative of 2 Million Black Homeowners in 5 years. I feel starting with “Building Black Wealth” within our communities by having homebuyer workshops, Veteran workshops, working with our 10 local boards to work within their prospective communities all of this together is a great start.”

On the first day, November 16th of the conference, there were several well known banking institutions (BBVA Compass, Bank of America, Union Bank, US Bank, Citi, and Wells Fargo) who presented on “Lending Solutions to Building Black Wealth Through Home Ownership”. These financial institutions emphasized their commitment on how ready and willing they are to make home loans available with great down payment assistance and 100% financing programs. Attendees also heard from a host of African American Realtors/Realtists who are experts in what they do to help you get qualified for a home and find a home for you and your family or look for investment properties.

2017 CAREB Annual State Conference

The 2017 CAREB Annual State Conference had information for individuals in every industry with profound subject matter to specifically assist all African American business professionals, not just realtors/realtist. Panelists and guest speakers who
presented were rich with energy, professionalism and valuable knowledge with great know-how experience.  Education breakout sessions covered Nov 16-17 included:

  • Build Your Brand and Dominate Your Market
  • Creative Financing For Multi-Family & Commercial Properties
  • Flip it Yourself: Mining The Diamonds In Your Own Community
  • Cannabis: How to Go Green in Real Estate
  • Top Producers Panel: Learn How to Become a Multi-Million Dollar Producer
  • List to Last…Listing Presentations
  • How to Close Your Buyers: Constance Carter

Some of the best star celebrity highlights of the conference included a keynote presentation on Thurs-Nov 16 by famous Shark Tank SUPERSTAR Chris Johnson, Founder/CEO of Rapid Brands who presented on “Faith and Execution – Taking Your Business to the Next Level”.  Chris shared his amazing story and testimony on how he invented a product and built his business brand and business nationwide with over 25 products and his company’s retail footprint has grown to over 50,000 doors nationwide in less than 3 years.  The conference concluded on Fri-Nov 17 with a VIP dinner and comedy show featuring Joe Torry at Ambiance Lounge, 910 2nd Street in Old  Sacramento.  

Keynote Speaker - Chris Johnson, Founder/CEO of Rapid Brands, Inc. at 2017 CAREB Annual State Conference

Accolades to the CAREB 2017 Conference Team for a well-organized program of educational activities and entertainment that included Conference Chairperson – Sheila Bennett, Real Estate Broker/CFO of  Catalyst Real Estate; Conference Co-Chair – Zoritha Thompson, Real Estate Broker/Owner of Goree & Thompson Real Estate; and Conference Co-Chair – Denise Matthis, Real Estate Broker/Owner of DEM Financial Services & Real Estate.

With so many INFORMATIVE experts offering outstanding information and with so much SWAG, I’m planning to attend the NAREB-National Association of Real Estate Brokers Conference in Summer 2018 (can’t wait until they schedule it as it is scheduled to take place in Atlanta).

For more information about CAREB go to or the Sacramento Realtist Association go to:

About CAREB:  The California Association of Real Estate Brokers, Inc. (CAREB) is the largest and oldest state chapter of the National Association of Real Estate Brokers, Inc. (NAREB), the largest and oldest minority real estate trade association in America. NAREB/CAREB members are known by the trade name of “Realtists”.

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